Honest-1 Auto Franchise Information:
Honest-1 Business Model

The automotive repair and maintenance industry is counter-cyclical, meaning it is recession resistant. As banks tighten lending requirements and interest rates rise, more car owners will hold onto their vehicles longer. This increases demand for preventative maintenance and repairs. To capitalize on this trend, Honest-1 offers a variety of services and products designed to lengthen the life of vehicles while maximizing fuel efficiency and reducing engine emissions in support of the environment.

Honest-1 Programs

Honest-1 has multiple franchise programs that fit most situations and investment levels. For current automotive repair center owners, we offer a conversion program that is simple and straight forward and includes financial incentives. For franchisees with little or no industry knowledge we provide extensive and ongoing training and our relationships with real estate developers can get you up and running in a new "build-to-suit" center. For well qualified investors, Honest-1 also offers an Area Representative/Master Franchise program that enables a franchisee to develop a territory and share in the revenues generated within their area. This variety of offerings positions Honest-1 uniquely within the automotive industry and ensures we have an opportunity that matches your circumstances.

Honest-1 Training

Honest-1 provides a complete training program for all of our franchisees and its employees. We offer a one week manager's school that covers running the front end of the business. This includes the sales process, production, software, and managing the shop. We also provide a one week owner's school that covers all the back end operations of running a center.

Some aspects that are covered are accounting, marketing, human resources, software, and business planning. This would all end with one week of field training.


The trainee gets to actually work in a center and watch how all of this comes together. Finally, Honest-1 provides support training to all Area Representatives. This training teaches AR's how to support the franchisees in their territory on a long term basis.

Please note this franchise is not accepting inquiries from HI. Interested parties should have at least $80,000 to invest.